Passengers, what are those?

It is no secret that our system has never carried as many passengers as it could (or even close). We did relatively well with ridership even though the numbers were low. So, what do you do to increase ridership? Increase prices!

As the operations company, we do not have to worry about how many people ride the system. Heck, the fewer the better (fewer problems from passengers). We do care about the system going out of business. We were shocked, and dismayed when we found out that the owners were increasing the fare. Their reasoning was that with the number of passengers that were riding the system, they could almost break even. This may have been true, if there was only a slight change to the fare structure not the $2 (per single ride) that they implemented. The end result was a serious drop in ridership for the system, slightly under half the passengers. The owners are now making about the same amount of money as before.

Now they are conducting a study to see why the people do not want to ride the system. After being out on the system and listening to countless people complain, I can definitively exclaim "It's the price!".